Reggie A. Kieda President
Reggie graduated with a degree in Business/Travel Industry Administration
from Seneca College in 1982. Her 22 years of sales/marketing and business
experience has spanned both the retail and wholesale areas of travel, as
well as joint marketing and sales efforts with Tourist and Convention
Bureaus on 4 continents.
For the last 15 years, Reggie has been devoted to running her own company, Obsession
Tours, specializing in tour packages to South and Central America, Mexico,
over 40 states in the USA, Europe and Southern Africa. Reggie sold her
interest in Obsession Tours in June 2002.
Over her career she has worked with every aspect of the travel industry
including hotels & resorts, ground transportation, visitors and convention
bureaus, travel agencies, airlines, attractions, tour operators, destination
management companies and cruise lines.
Reggie is an active member of SKAL, T-MAC, and AIMS. She has also
played an integral role on many consumer and trade campaigns including
Sensational Africa, Latino and
European Obsessions.
In her free time, Reggie loves to read, listen and dance to Latin Music,
travel the world and play a frequent round of golf. Reggie is fluent in
English and Spanish and has a working knowledge of Portuguese and French. (Email Reggie)
Martin Jeffery SVP Marketing
Martin received his MBA in Marketing from McGill University (Montreal) in 1978 and was on the Dean's Honour Role. His 26 years of
marketing & specialized communications experience has spanned both the
agency & client side. On the agency side he was Director of Loyalty
Marketing at Carlson Marketing and Director Promotion & Direct Marketing at
Chiat/Day Advertising. On the client side Martin was Associate Marketing
Manager at Lever Detergents, Assistant General Manager, Retail Marketing at
CIBC and Vice President, Retail Marketing at ScotiaBank.
Taking an active interest in Internet marketing, Martin has been
instrumental in bringing new technology products to the market. Most recently, he introduced two new sales force presentation products called ENTERPRISEpoint and the Living Brochure. He has also implemented many email
campaigns for his clients on a turnkey basis handling creative, list
management and deployment.
As an active member of the CMA (Canadian Marketing Association) over the
past 16 years, Martin has contributed a great deal of volunteer work. He
serves on the Executive Committee of the eMarketing Council and has been a
Senior Judge at the CMA's RSVP Direct Marketing Awards several times. Martin
also serves on the Board of Directors of AIMS (Association of Internet
Marketing & Sales). (Email Martin)
Christine Z. Adelhardt CMP
Christine has a corporate background in management consulting, hospitality,
and real estate. With marketing and networking expertise, she is resourceful
and well connected, successfully achieving event goals while maximizing
corporate dollars. By asking meaningful questions, Christine helps her
clients develop and communicate a compelling vision to their corporate team.
Passion for her work, integrity in relationships and her sense of fun allows
clients the opportunity to enjoy the event planning process. Let her make a
real difference to your next event.
Christine is a member of Meeting Planners International, Independent Meeting
Planners Association of Canada and a Past Most Loyal Gander of the Honorable
Order of the Blue Goose International. A Certified Meeting Professional
since 1992, Christine has continued her professional development by
attending educational conferences and traveling extensively. (Email Chris)
May Givens
May was born in Scotland and has lived and travelled extensively in England, Belgium, France, Italy, Brazil, Argentina, Bolivia, Colombia, Venezuela, Guatemala, Panama, Chile, Bonaire, Texas, to name a few.
She was Regional Manager, Eastern Canada for LACSA Airlines (airline of Costa Rica in Toronto). She also worked for GRUPO TACA as Events co-ordinator.
May was the General Manager of the South and Central American Information Centre, based in Toronto for many years.
Her work experience also includes Manager, Eastern Canada of Travel Representations, Toronto and IATA in Montreal.
She is presently a Board Member of TRAVEL MEDIA ASSOCIATION OF CANADA and CHIMO, Executive Women in Travel. (Email May)
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